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JAL ad featuring Arashi in rural Hokkaido causes chaos as fans invade land

Due to the unique nature of Japanese advertising, you haven’t really arrived as an entertainer until you’ve appeared in at least a half-dozen commercials. The symbiotic relationship is amazing to behold, as the general trust for domestic celebrities and corporations means that when, say, a popular actress appears in an ad for energy-efficient plasma TVs, viewers tend to come away feeling more positively about the product because of the endorsement, and at the same time more impressed by the endorser because of her growing career portfolio.

Since its 1999 debut, Arashi’s popularity has been skyrocketing, with no signs of slowing down. With a squeaky clean image and huge catalogue of pure-hearted, upbeat songs, the five-member unit has won over women of all ages in Japan, particularly those who find the performers of Arashi’s pop king predecessors SMAP too old, married, or occasionally drunk and naked in public.
Needless to say, marketers were quick to notice Arashi’s broad appeal, and you could create quite a debilitating drinking game by taking a shot whenever one of its members pops up on your TV screen. Japan Airlines (or JAL) has deep enough pockets to convince all five members to appear in the same commercial, as it did with an ad filmed in rural Kamifurano, Hokkaido.
In the 30-second ad, Arashi visits a cluster of five trees standing in the middle of a field. Noting there’s one tree for each of them, member Masaki Aiba murmurs, “Maybe we should call them the Arashi Trees.” His suggestion is quickly shot down by bandmate Jun Matsumoto, on the basis that the trees should remain nameless, so that they can continue to be free.
Apparently Arashi fangirls were too busy squealing with delight during the commercial to hear Matsumoto’s rebuttal, though, since the five larch conifers immediately became known to fans as “The Arashi Trees.” Since Arashi is so popular that even a new poster of them in a train station can draw droves of fans, the trees quickly became a popular pilgrimage site.
At first, this seems like a win-win. Kamifurano gets a few extra tourism yen, JAL gets to sell some plane tickets to Hokkaido. And the people making the trip…get to see where their heroes stood and recited their lines.

Source: Hamusoku